People don't care about fines and are happy to pay. Decrepit systems means there is no possibility to penalise repeat offenders with a higher penalty.
On the MPEW people are routinely driving modern cars on modern roads with Neanderthal driving skills at 140 kmph. The concept of maintaining a safety bubble around you, knowledge about braking distance (3 second rule - double this n wet conditions), situational awareness (continuously scanning rear view mirrors), anticipating traffic conditions is non existent because firstly the driver training & then the enforcement is poor.
Blind spot check over the shoulder, what are you talking about? I have very good car and rear view mirror shows everything. You can check for yourself. See. No blind spot vindspot

Anyway, my nose is in front so I can change 3 lanes in less than a metre, people behind are at fault if they slam into me.
If all argument fails, then the fall back is "I have a Benz, Skoda, VW etc) its a very safe car" so I am safe. I even had an IA Armoured Regt. tank commander who was driving me in his car say ' Yaar, I am a T72 Tank commander,
yeh car kya cheez hai, I know how to drive".
Belief in one's own driving ability beggars belief.
Driver training teaches use of horn to deafen and use of headlights to blind others.
There is a popular myth that used to go around and still does that An indian who drives in Indian conditions can drive anywhere in the world. Wrong.
S/he better not drive anywhere else in the world (save a few countries) unless s/he has gone through an extensive learner driver program to unlearn existing skills and learn new ones.
I have seen innumerable Schumacher's (male and female) from desh who landed overseas and had tears in theirs eyes after failing to qualify the licence tests after numerous attempts with the refrain that s/he had been driving for so many years in India so they sort of have an entitlement to a licence.
They have to be gently reminded that a driving licence is a privilege not a right (and their high and mighty connections from desh don't work here) and even if you don't value your life (having given it to fate and destiny after having the palm read by a reputable astrologer or having had a divine vision that you will live a rewarding life of 100 years) you must care for others on the road who do not have such divine and astrological protection and not just for your own family and relatives. Painful to see but they do come around.
The Hindu Coimbatore edition of 2 days ago had a news item where cases of drunken driving have decreased dramatically after penalty for the offence was increased to a stint in jail. Since this is working, the same penalty should be applied for jumping red lights and driving on the wrong side of the road. It would be a good beginning.
Enforcement must always be able to produce an environment of compliance consistently. You can't just achieve an environment that produces compliance for a point in time (safety awareness week for example) and then forget about it. You've got to be able to do it again and again forever. Self regulation does not work. (Note: Exceptions may apply.E.& O.E) Khan banks taught us this lesson clearly.
After all, in the words of the one and only Mr. Jaffery,
ghost of the kicks not listening to the talks