So did Tata commission Bertone, ItalDesign or Pininfarina for the work ??
And even if Tata did it in house, so what? So can any second year design student.
This is the least important part of the business. I'm honestly more impressed by the clones from an Econ perspective. Remember what I said about the first Hyundai?? Nice pics. Thx.
And I never called the Nano "crappy". Those are your words, not mine. I said Tata made a $2,000 car for $2,000, big difference in meaning.
I'm sorry to disappoint you but you can't bullsh!t your way through this forum and think no one will notice.
You brought up the example of Hyundai. I'll get to the point about them coping Mitsubishi designs, just like Chinese auto companies do blatantly, in a moment.
But before that let me give a piece of news, Pony the first car which Hyundai did independently got design help from, guess who? Giorgio Giugiaro of ItalDesign
. Tra, la, la...
You see Tata Motors is on the right track.
Now coming back to your point about Hyundai coping Mitsubishi, in 1967 the Korean company's first car the Cortina was made in collaboration with Ford Motor. In the 1980s Hyundai entered into a partnership with Mitsubishi to co-produce the Grandeur and they also entered into an understanding to use Mitsubishi powertrain and engine technology in some of their other models.
I hope you understand the difference here. What Hyundai did was a business transaction with Mitsubishi, it did not rip off designs and technology from the Japanese company or Ford for the matter. That's the big difference, all the Chinese examples I showed are blatant rip off of existing and successful design.
Such blatant steal can give short term gains. However, in the longer term you end up by not learning anything and you have wait for the next opportunity to copy.
However, if you take the approach taken by Hyundai (and before that companies like Toyota) and now being followed by the likes of Tata Motors and Mahindra gets one better long term benefits.
By early 2000 Hyundai had outgrown its partnership with Mitsubishi and started used its own design and technology expertise it had developed through hard work.
The Avante was one of the first models to come out and boy they have gone places from there.
Here's how the Kia Cerato used to look in the mid 2000s:
And here's how the new model looks like:
The bottomline Wong, is that copying does not get you anywhere, you need to go up the learning curve in order the get the expertise required to become a world class company. And that's precisely what the Indian car companies are doing and that's what makes them different from Chinese car companies which are looking for shortcuts in design and technology.