Having owned a Hyundai, Tata Manza, Suzuki swift and close friends owning Ford, VW, Honda, Suzuki has its own sets of advantages
Availability of service centers, spare anywhere anytime in India, frugal mileage, low spare cost, pretty decent quality of customer experience with service centers, excellent resale value for its cars, feeling of power due to power to weight ratio.
If you dig deeper, the TCO is not cheap if you go through service centres.MtBf is higher but it can be addressed cheaply and quickly. Toyota has the lowest tco, reliability of components, longer running life of their engine. Suzuki has poor sheet metal thickness, poor brakes in lower end variants. Ford claims that the total tco is low for figo than swift and i have it verified it in a few cases myself. However when u sell the car after 5 years, Maruti scores big. VW is not very reliable, limited service centers and high tco. Less said about the safety standards of Maruti, Tata, Hyundai, Renault nissan in India , better it is. Sheet metal thickness should not be confused with safety as they see here in Desh. Structural stability is key which only a few cars score decently. Toyota seems to have improved with 4 star ncap rating for their tin can etios and liva