Singha wrote:make it a marketable brand .
so make it convenient and affordable for ppl to wear casual clothing not just to shakhas but just in daily life.
If people are keen, and with the blessings of the Big Bosses, we could actually design clothing and other items that indicate support for BR.
Atri wrote:t-shirts like che but with bhagat singh, savarkar, azad etc - all this brainchild originated in sangh.
packaging is many times more important than the product itself. The simple point is that the dress of RSS is neither hip/ cool nor traditional/classic. So, it is a major disadvantage.
Singha ji, Atri ji, Marten ji, and Johneeg ji,
I am already working on a similar concept. I am planning to launch it in 2016-2017 time frame using crowdfunding approach.
The brand name will be a Sanskrit word which means warrior in English. The merchandise will be cotton athletic apparel. A typical T-shirt will cost 1500 rupees. Nike, Addidas, and other athletic apparel are expensive because they spend millions on marketing. Instead of spending on marketing, the money will be spent for propogating patriotic message. For example, TOMS gives away one pair of shoes for those in need for every pair of shoes purchased and WabyParker gives one pair of glasses for free for poor people for every frame purchased.
I am already collecting user data using a Facebook page - Remember Our Heroes
Based on the data so far, it would not be a surprise, if BJP gets 272 on its own.