Modi wants you. Having led the Bharatiya Janata Party (BJP) to a clear majority in the Lok Sabha elections, prime minister-designate Narendra Modi has launched a “mass contact” initiative to ask people, especially those who are young, to join hands with him in running the country.
The BJP is sending out a written form—a so-called Namo form—that is also available to download on narendramodi.in.
It invites people to fill in their personal details along with areas of interest, which include defence and security, economy and finance, engineering, environment, healthcare, informational technology, international relations, social justice, social sciences and urban development.
It is also looking for people with experience in volunteering for senior citizens and in the area of women’s empowerment.
“It is a contact programme to invite people to help work for the government. There are so many talented people in the country who want an opportunity to work for the country and this is a platform. It has been started by the party,” said Arvind Gupta, the information technology head of the BJP.
The form asks recipient if they are interested in research and analysis, writing, policy planning or ground execution. Once the completed forms are received by the party, the applicant will be contacted through their email ID and phone number and asked how they would like to contribute in the area of their interest.
The form is also being circulated through Twitter, Facebook and other social networking sites and aims to reach out in particular to the young voters who backed Modi in the April-May general election.
Political analysts believe the move has Modi’s style of engaging with voters and supporters written all over it.
“It could end up creating a parallel infrastructure to the Sangh parivar (Rashtriya Swayamsevak Sangh, the BJP’s ideological mentor) which may be used effectively during elections. The move will also help engage voters and supporters of Narendra Modi to delay the onset of anti-incumbency,” said Jai Mrug, Mumbai-based political analyst.