This is the "200-year experience of Wild West" that I cited b4 someone sneered. As the old saying goes:
Experience does not keep you from repeating mistakes, but it might keep you from enjoying making them
The only antidote to these sorts of predatory practices is competition. But it' not so simple.
Let's stand back and consider this hyped-up report sanely.
So some airlines charged $750 for a 1-way trip OUT of a disaster-struck airfield at above 14000 feet, where most of their employees had probably lost family members, and getting food, fuel and communications was extremely difficult. Basically, ticket prices for 1-way trips are usually quite close to those for round-trips, because that's how airlines operate, you can't expect to get exactly 50% cost for a 1-way trip, even on autorickshaws out of remote areas, hey?
The claim is that this was upto 10 times the cheapest fare. I have to ask how any airline can afford to run a safe operation, charging only $75 for operations out of Leh at any time, let alone during monsoon season. These are not large airplanes, or long routes, so that price would not even cover the fuel cost (how much does it cost to transport jet fuel to Leh I wonder)
So the "usual" fare is a cut-throat cut-rate, probably subsidized through some inventive collaboration with hotels, brothels, pakis, pickpockets etc.
Now for the costs during an emergency. Don't you think that airplanes, and flight slots into and out of Leh, are at a premium these days, with the extreme emergency airlift in progress? Half the airport staff are probably out, some may be dead or injured. They probably want to airlift their own family members out of there on priority basis. Surely the surviving staff are working 19 hours a day trying to keep the emergency operations moving.
If the airline is any good, they are paying these heroic people 2x or 3x salaries, and trying to come up with cash to help them take care of their near and dear ones in hospital, pay for the airlift of their relatives, etc. etc. Where does this cash come from?
And in the middle of that, some fat-cat journos want the same cut-rate airfare to lift their asses out of there at their convenience? Is this reasonable from the airline's pov?
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So, my guess is that the airline says,
hey, buddy, you want out of here this minute, jumping the line in front of this family of 6 with their ailing, hungry children and injured mother, you fork over the Standard Coach Fare. Or get on roller skates and enjoy the trip downhill.
After all they probably don't pay that out of their pocket, but from some fat-cat expense account.
If you don't want to pay that, well, go back to the hotel like we told you in the first place, pay Rs. 1000 a night for the next 10 days, and we'll get you a seat at the cut rate of Rs. 15,000, and you'll wind up still ahead.
What is wrong with that?
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As for "US solutions", in this case there aren't any. Presumably, whoever wrote this report could not go fly another airline because there weren't any, and if there were, they would charge the same. As an example, say you were stuck in Snowmass, CO and there's a 100-year blizzard in progress, but you ABSOLUTELY INSIST on getting back to your Manhattan office RIGHT AWAY. You can go hire an idiot to fly you on a private plane, if you pay, say, $10,000 on top of the usual $200 to get from Snowmass to Denver. And you may very well end up like Sen. Ted Stevens did.