Hope some good advocates will be able to get these done for the wronged and harassed employees for them being Hindus.
1.Lenskart must be providing hefty compensation to all those who were wronged and discriminated on the basis of their religion and religious believes.
2. Personal apology each one of the Management to everyone who was wronged in written form with an assurance that no such acts will be repeated anymore and everyone is free to practice their Hindu faith at Lenskart as per their will and Lenskart management will respect it forever.
3. Every employee who implemented these Anti-Hindu rules and did cruelty to Hindus should be sacked from their jobs.
4. Lenskart must disassociate and cancel all their projects with the ad agencies that make mockery of Hindu festivals.
https://x.com/Lenskart_com/status/2045491142381486282
@Lenskart_com
We have heard you. Clearly and openly. Over the past few days, our community and customers have spoken - and we have listened.
Today, we are standardizing our In-Store Style Guide and sharing it publicly and transparently:
https://lenskart.com/style-guide-lenskart-stores
These guidelines explicitly and unambiguously welcome every symbol of faith and culture our team members carry - bindi, tilak, sindoor, kalawa, mangalsutra, kada, hijab, turban, and more. Not as exceptions. As who we are.
Lenskart was built in Bharat, by Indians, for Indians. Our 2400+ stores are run by people who bring their beliefs, their traditions, their identity to work every day. That is not something we will ever ask anyone to leave at the door.
If any version of our workplace communication caused hurt or made any of our team members feel that their faith was unwelcome here, we are deeply sorry. That is not who Lenskart is, and it is not who we will ever be.
We make a commitment today - not just in words, but in the document we are publishing - that every policy, every training material, and every communication that carries the Lenskart name will reflect these values.
We remain committed to applying these guidelines fairly and consistently, and will continue to review and improve our processes.
We will do better. And we will keep earning your trust.
-Team Lenskart
https://x.com/i/status/2045523717162463603
@ARanganathan72
I was ordered by @Lenskart_com to cut my shikha and remove my tilak. When I refused to do so, I was fired. - Zeel Soghasia
This is blatant discrimination and bigotry that goes beyond adhering to some internal memo. Mr Soghasia must be recalled and reinstated.
@peyushbansal
https://x.com/i/status/2045502982838714830
@ShefVaidya
No wonder. This explain the creepy child molestor vibes. Wasn’t @thetanmay the guy who ‘joked’ about children ‘enjoying r@pe’?
https://x.com/ravikarkara/status/2045500803897540836
@ravikarkara
@ShefVaidya Ji - The Lenskart "New Generation Pongal" ad (originally from Jan 2025, now resurfaced) was made by Moonshot ad agency.
Tanmay Bhat: @thetanmay
Devaiah Bopanna: @devaiahPB
The Indian Woke Anti-Hindu Ad culture Must End Now! @Adweek
It's co-founded by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Parekh. No official Lenskart credit lists an agency, but that's the consistent attribution in recent discussions around this campaign.
https://x.com/i/status/2045530435003003290
@ShefVaidya
Here is proof that you LIED @peyushbansal. You claimed that the style guide that was leaked was ‘inaccurate and outdated’ and that you withdrew it on 7th of February. So please explain WHY on 8th April 2026 your company was conducting video audits of stores and penalising employees for wearing a bindi?
