How is that not their fault?
In every profession, there are some standards, checks and balances. Net, is that while there are loads of "by all means necessary" types in every industry, the checks and balances do keep some of the most prodigious quacks out.
Sure. But, the dailymail sells like hot cakes in the UK, perezhilton works in America. People.com, US magazine. No standard-shtandard there..just freedom of speech.
But in Indian journalism apparently, there are no such mechanisms enforced or followed.
Ultimately, its not about DRDO not having an effective PR mechanism or DPSUs, its about a media which is brazen, drunk with power and unabashed in its ability to cook up stuff. VK Singh's "coup attempt", the by now known phenomenon of paid news, the blatant pushing of one political party/view through their mechanisms..
Which kind of shows the point, that even if things were all hunky dory on the PR front, these people would still push an agenda.
On the contrary, DRDO having good PR is the solution. We cannot muzzle someone who wants to criticize the DRDO. Heck, even my uncle, who retired as a Colonel in the army, had a few negative words to say about them.
People can say what they want. This freedom is enshrined in the constitution. Politicians take a lot of flak in the newspapers, deserved or not; MMS takes a lot of flak, deserved or not. It is not the "correctness" of the accusation, or the veracity of the report.
It is all about putting one's word out there for the world to see. One has to peddle one's wares to the world, like it or not. One has to market, like it or not. Being a frontline DPSU and seemingly critical to the way the country runs is not a strong enough fact to shield it from criticism (well researched or not).
The DRDO HAS TO MAKE USE of the freedom of speech-fact to its advantage, and not suffer from it's lack, as a disadvantage. In that, it is no different from a hindustan lever or an ITC in that it has to advertise its wares, maintain a good website, have outreach programs.
The Indian Army Air Force Navy run those ads with the tagline; "Do you have it in you?" The DRDO can follow suit to recruit engineers to its groups.
I have really enjoyed the posts of Karan M; especially whence he wrote about dual sourcing some time back, which made me aware that the Indian forces are not doing as badly as one would think. Similiarly when he spoke about the radar advances, I was similarly enlightened.
But for my reading those posts, I would not have such a positive view of the organizations works.